Privacy Policy

This privacy policy defines how Sheridan Nurseries collects, uses and protects any information provided by you, our guest when you browse this website. Sheridan Nurseries is committed to protecting your privacy. Our use of this information will be in strict adherence to this policy, which may be amended from time to time as necessary.

Sheridan Nurseries Ltd. (“Sheridan”) and its subsidiaries, (collectively the “Company,” “we” or “us”) realizes that privacy is an important issue, and we take your privacy seriously. Please read the following to learn more about how we collect, use and safeguard the information and data you may provide to us or we otherwise collect in connection with offering our services. This Privacy Policy (“Policy”) is subject to modification and/or updates as set forth below under the caption “Updates to this Policy.”

This Privacy Policy applies to information and data you may provide to us or we otherwise collect from you via the SheridanNurseries.com and related sites (e.g. shop.SheridanNurseries.com), collectively the “Sheridan Website(s)”,as well as any additional mobile or web applications available from the Company at the time this Policy was last updated (collectively, the “Services”). By using any of the Services, including accessing the website or downloading any of our mobile applications (collectively, the “Sites”), or voluntarily providing your information to us, you consent to the collection and use of all information as set forth in this Policy. If you do not agree to the terms of this Policy, please do not provide us with any information and do not utilize the Services.

This Privacy Policy applies only to information submitted or collected through the Services (other than as indicated below in this paragraph), and does not apply to any information that may be collected by the Company through any other means. This policy also does not apply to information about you collected by third party services, applications (such as through Google Docs), or websites or advertisements associated with, linked to or otherwise accessible from the Sites. In this regard, note that to the extent any credit card payment information (including the number, security code and expiration date) is submitted by you in connection with your use of the Sites or the Services, such information is not collected by the Company but rather is sent directly to a third party payment processor. The information collected or received by such third parties (such as the third party payment processor), is subject to their own privacy policies and under no circumstances is the Company responsible or liable for the third party’s compliance therewith.

We collect personally identifiable information (i) when you register to become a user of the Services through the Sites, (ii) when you access and use the Services, (iii) when you “opt in” for certain services or features of the Sites, such as electing to receive our newsletter and other emails, (iv) when you voluntarily provide us with information through emails or providing comments on our Blog and (iv) automatically as further described below.

We also receive the automatic and passive data (both personally identifiable and otherwise) from the computer, mobile phone or other device you use to access the Sites and the Services, and when you interact with the Services. In this regard, the Services use common automated information gathering tools such as logs files that record usage activity. We, and third party providers of certain applications or functionality on our Sites (such as content sharing functionality) and analytics tools may also collect information through other monitoring technologies for purposes including to improve our Services to you Such tools include the following

• “Cookies.” A cookie is a unique identifier sent to your computer by a Web server and stored on your computer’s hard drive. A cookie lets a computer server identify your computer. A cookie is what allows many sites to greet you upon every return with a personalized message even before you actively login. Our cookies do not include any personal information, but they do help us track which of our Web pages are visited and what services are most often used. Third party functionality included on the Site and any advertisements we may decide to show are likely to also contain cookies sent by the companies providing such functionality, advertising companies and/or advertisers (known as “third party cookies”). Most web browsers automatically accept cookies, but you may choose not to receive a cookie file by enabling your Web browser to refuse cookies or to prompt you before accepting a cookie. Please be aware, however, that by refusing to accept cookies, you will be unable to access a significant portion of the Site and unable to use a significant portion of the Services.
• “Clear gifs.” Similarly, we, along with any third party providers of analytics, functionality or advertising on our Sites may employ a software technology called clear gifs (a.k.a. web beacons), that help us better manage content on our Sites and communications by informing us what content is effective. By way of example, our outgoing e-mail may include web beacons. Clear gifs/web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and/or emails, and are about the size of the period at the end of this sentence.
• “Flash LSOs.” When we post videos on our site, third parties may use local shared objects, also known as Flash cookies, to store your preferences for volume control, or to personalize certain video features. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies.
• We also use tracking tags provided by us by third parties to enable the tracking of activity and actions of visitors while they are on our Sites.

Via the Sites or when you register for or otherwise interact with the Services, the Company collects from you: (i) certain non-personal technical and other information, (ii) certain personally identifiable information and (iii) information regarding your usage of the Services.

Non-Registered Visitors or Users of the Sites – In general, if you visit or use the Sites without registering with the Company, you will be using the Sites anonymously; no personally identifiable information is collected (however, see below under the caption “Additional Disclosure For Mobile App Users”). In addition, we will collect certain non-personally identifiable information from non-registered users, as noted in “All Users” section below.

Registered Users – At the time you become a registered user of the Services, you will providing us with the following registration-related information for yourself and/or others: full name, address, office, home and mobile phone numbers, fax numbers, e-mail addresses, and order information.

When registered users interact with the Sites and/or the Services, we will capture information on transactions and user activity including:

• the number of transactions or interactions generated or which we process;
• the time of a given transaction or interaction;
• the products you have selected or viewed.

Depending on how you use the Services, we may collect the following additional personally identifiable information and data:

• information about your use of Services features, how frequently you use them;
• your responses to any offerings and advertisements presented on the Sites;
• the specific Site content that you elect to share with third parties;
• customer service information about you as a registered user;
• your contact information including your name, address, phone number and email and
• information that you publicly post on our blogs made available by the Sites.

All Users – Regardless of whether you are a registered or non-registered user, when you use the Sites various types of information are collected automatically and passively through log files, cookies and the other tools noted above under the caption ”How We Collect Information From You,” including your IP address (a number assigned to your computer when you use the Internet), the name of the web page from which you entered the Sites, type of browser or operating system you are using, the name of your Internet service provider, broad demographic data, your activity while using the Sites (including access times, duration of visit on each page, new and repeat visit information, exit page information, which links were clicked and in what quantity, as well as the aggregate number of links clicked, and other general usage activity), and data relating to malfunctions or problems occurring when you use your computer with the Sites. Such monitoring tools do not collect personally identifiable information such as name, address, telephone number, or e-mail address.

Tracking – We do not engage in the collection of personally identifiable information about your online activities over time across third party websites or online services. Accordingly, we do not currently process or comply with any web browser’s “do not track” signal or other mechanisms that provide consumers with the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third party websites. However, we allow third-party companies to collect certain non-personally identifiable information when you visit our Sites which can be combined with non-personally identifiable information during your visits to other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. To learn more about this behavioral advertising practice, you can visit www.networkadvertising.org.

Other Discretionary Contact With Us – The Sites provide information on how to contact us electronically through the Sites and through email for purposes of sales inquiries, customer support and to respond to queries. Whenever you make any such contact, you will be providing us with your name and contact information, such as email address and phone number and business title, where you work or whom you otherwise represent, and any information you choose to include in the text of your message.

If you make any comments on a blog or forum associated with our Sites, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these blogs and forums.

The terms of this Policy generally apply to users of the Sheridan Websites, and any additional mobile or mobile-web based applications available from the Company at the time this Policy was last updated (the “Mobile Apps”). However, in addition, users of the Mobile Apps or those who merely download the Mobile Apps should note that the Mobile Apps collect and store types of personally identifiable information not usually obtained through typical web-based applications. These additional items of personally identifiable information include: device information (such as device OS version and device hardware), unique device identifiers (including device IP address), mobile phone number, geolocation data, as well as information regarding usage of the mobile device, including login times and usage activities log.

Our Use of Information. We collect, retain, and use the information we collect via the Sites and Services for legitimate business purposes only – primarily to provide the Services include supporting research on our products, ordering our products, payment processing, delivery and customer support. This use will allow us to provide the Services as they exist today, but as we add innovative features in the future, the information we receive about you can be used in new ways.

We may use the information we collect about the transactions or interactions processed through the Services and how users interact with the Services to improve the Services, develop best practices for use of our Services and for retail purposes generally, as well as to inform and educate the retail industry such as that in articles and white papers. However, we will not publish or distribute the content of any personally-identifiable information related to any transactions or interactions processed through the Services. We share information for limited purposes as explained in the Our Sharing of Information section below.

In addition, we may use the information we receive about you:

• to help keep the Sites safe and secure, and protect users’ rights or property.
• to monitor your use of the Sites and Services, including to enforce any Site terms of use;
• to measure or understand the effectiveness of our Sites and Services, and, if applicable the ads you and others see; and
• to protect against and to report fraud;
• to correspond with you regarding the Sites or matters relating to your use or potential use of the Services, or to inform you of developments in our Company or with our Services that we believe may be of interest to you.

We use cookies and other automated and passive tools (such as log files) to gather broad demographic information for internal marketing and demographic studies; to help identify you as a Site user or a registered user and to monitor and personalize your use of the Sites so as to improve your user experience; to assess overall activity on the Sites, including monitoring interest in particular features of the Sites; and for internal operations, including troubleshooting, diagnosing problems with servers, data analysis, testing, research and service improvement. For instance, we use your browser information to help us understand which browsers we need to test our content against. Likewise, we use page visit information to identify how well our messaging is resonating with our visitors.

Where our vendors provide additional functionality on the Sites, we use any information they may collect on our behalf consistent with the foregoing and, if applicable, as described in any interface for that functionality.

Mobile Apps. The Company uses the information collected from your mobile device in a manner consistent with the foregoing. In addition, such information is used for the following three purposes. First, it is used by our support associates to support you if and when you have a problem with our Mobile Apps. Second, usage activity information is required to meet certain regulations and finally, to improve our Services.

While you are allowing us to use the information we receive about you, you always own all of your information.

Our Sharing of Information. Your trust is important to us.

We do not sell or rent your personally identifiable information to third parties for marketing purposes.

We may share your personal information as follows:

• When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of the Company, our users, or others; and in connection with the enforcement of terms which may govern our Site.
• With business firms contracted to provide specific services to us, such as a credit card processing company or SMS providers, in a manner consistent with this Privacy Policy. In situations such as this, the third party servicing firm will be contractually obligated to use your personal data only for the purpose for which our relationship with the firm exists, and the firm will not have the right to share your data with other organizations or contact you outside the bounds of their contract with us. However, we cannot guarantee compliance by such third party firms.
• The contents of your online communications, as well as other information about you as a Site user, may be accessed and disclosed (i) in response to lawful governmental requests or legal process (for example, a court order or search warrant) and (ii) in other circumstances in which we have a good faith belief that a crime has been or is being committed by you or another user or that an emergency exists that poses a threat to the safety of you or another person.

Because security is important to both the Company and you, we maintain data handling and storage practices and procedures that are designed to maintain the integrity and confidentiality of the personally identifiable information (or “PII”) submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is absolutely, one hundred percent, secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute protection.

Data transmitted via the Sites (other than credit card payment information) is stored on servers which are owned or controlled by us and such data is stored for as long as it is necessary to provide Services to you and others. Typically, information associated with your account will be kept until your account is deleted. For certain categories of data, we may also tell you from time to time about specific data retention practices. Where we are the data controller of personal information, we retain the personal information we collect for the duration we have an ongoing legitimate business need to do so (for example, to provide you with our Services, to enable your participation in an event, and to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate business need to process your personal information, we will either schedule the data for deletion or aggregate it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing. If you suspect unauthorized access to your information, it is your responsibility to contact the Company immediately. Please be aware that data transmission is not always secure and we cannot warrant that information you transmit through the Sites or Apps is secure.

You may at any time decline to provide information requested on the website. This may have implications as to the features and capabilities available to you while visiting the Sites, but it will not prevent you from doing so. You may at any time contact us to request details regarding the information stored about you as part of The Personal Information Protection and Electronic Documents Act of 2006 (“Act”), or related to subsequent updates to this Act. For a copy of your information, please write to us at:

Sheridan Nurseries, Privacy Policy Request, RR#4 12302 Tenth Line, Georgetown, Ontario, Canada L7G 4S7

and include a self-addressed, stamped return envelope.

The Sites now or in the future may reference or provide links to third party services, websites, apps or products, including through third party advertisements. As noted under the caption “APPLICABILITY OF THIS POLICY,” this Policy does not apply to information about you collected by third party services, websites, applications or advertisements associated with, linked to or otherwise accessible from the Sites. The Company does not control and is not responsible for such third party services, applications, websites or advertisements, or for the privacy policies or information practices of such third parties or their services. You should review the privacy policies applicable to such third party services, applications, websites and advertisers.

The Company uses voluntarily provided information to provide the Services that you request and give you better customer service. In addition, we use your contact information to send you from time to time announcements (via email or other electronic means) of new Services, updates, promotional information and newsletters. You may unsubscribe or “opt out” from these emails and other communications at any time by following the opt-out link provided in any email received. Please allow ten (10) days to process such “opt-out” requests. Please note that even if you unsubscribe from promotional email messages, we may still need to contact you with important transactional information related to your account and your use of the Services. For example, even if you have unsubscribed from our email messages, we will still send you emails, for example, to confirm your preferences needed to deliver our Services, confirm orders, and provide order updates.

We collect, process, store, use, disclose, and dispose of personal information that you submit to us in accordance with applicable Canadian law. Please note that the personal information you submit to our Services will be transferred to Canada to be processed by us to provide the Services to you or for such other purposes as set forth in this Policy. Any personal information you submit to us is stored on servers in Canada and is not intended for use by anyone outside of Canada or its designated territories. If you are not a resident of the Canada, you acknowledge and agree that we may collect, process, store, use, disclose and dispose your personal information, as discussed in this Privacy Policy, outside your resident jurisdiction, and it is your responsibility for ensuring whether such actions and the sharing of information with the Company through the Sites and use of the Services conforms to all local data protection laws applicable to you. In this regard, please be aware that Canadian law may offer different levels of protection for personal information than may be available in your country.

The Company may, in the future, sell or otherwise transfer some or all of its assets to a third party. Your information, including personally identifiable information and technical and usage information we obtain from you directly or automatically via the Sites or your use of the Services, may be disclosed to any potential or actual third party purchasers of such assets and/or may be among those assets transferred.

The Company reserves the right to modify this Policy at any time, so please review it frequently. If we make any changes to this Policy, we will change the “Last Updated” date above. If we make other material changes to this Policy or if we change our email practices, we will notify you here, by email, or by means of a notice on our home page. If you use our Sites or Services after we post these changes, this indicates your acceptance of them.

Canada:

Personal information (as the term is defined in the Personal Information Protection and Electronic Documents Act of Canada (“PIPEDA”)) will be collected, stored, used and/or processed by the Company in compliance with the Company’s obligations under PIPEDA and subsequent updates to this Act.

If you have questions or concerns regarding your privacy or security on our Sites or Services, feel free to contact us at either:

• feedback@sheridannurseries.com via electronic mail, or
• Write to us at
• Sheridan Nurseries, RR#4 12302 Tenth Line, Georgetown, Ontario, Canada L7G 4S7

Please indicate attention to the “Privacy Office” with either means.